Spotify had already cemented much of its hold on the streaming music market by the time Google Play Music All Access rolled around in May of 2013. In the beginning, it wasn't hard to lure in free users - a 50,000 music locker service that integrated with subscription music was a unique offering - but as time wore on, it was harder and harder for Google Play Music to lure in listeners. Google put Play Music front and center on phones for years after its launch: Play Music was the default music app for just about every Android phone from 2012 through 2018 (after YouTube Music launched), and ads for the service were a mainstay on the Google Play Store homepage. "And I'm gonna use every trick in the book, I'm Gonna Make You Love Me Google's vain attempts to market Play Music It was truly the best of both worlds, and when I escaped iTunes for the freedom of my first Android phone, Play Music was the service I dove into headfirst.īy 2018, Google was the last of the music subscription services to have a reliable music locker option - Spotify and Apple Music can integrate local MP3s but it's spotty and trouble-prone - and I'm grateful that the feature eventually made the jump to YouTube Music. Integrating both allowed you to create and curate a library of music that had both the depth of a multi-million-song catalog while still having all of the obscure and out-of-print material you ripped from CDs back in the 90s. A digital music store where you could buy songs and albums and then add them to your cloud library or download them through Google Play Music Manager.A free 20,000-song (upped to 50,000 in 2015) music locker that allowed you to store your library safely in the cloud and then stream it on any computer and up to ten Android phone/tablets.When Google Music first launched in 2011 - it added the "Google Play" branding in March 2012 - it was two services in one: Best of Both Worlds Purchases, uploads, and subscription songs in one libraryĪnd you know that it's the best of both worlds." Play Music's history is fraught with problems, even though it began with rather humble ambitions. "Time is of the essence or he's- (musical flourish, Galavant dies) Sorry, if only you'd gotten here sooner."īut if people had hopped on Play Music sooner, could the service have survived? Probably not. Google finally announced the actual death timeline in May, and the service went offline for most markets in October. YouTube Music took two full years to even approach feature parity with Google Play Music - and considering the dismal state of casting on YTM, it may never reach it - but that didn't stop people from thinking the service would die before the end of 2018. Even YouTube executives got in on calling GPM dead during the re-launch, which led to bloggers and streaming music nerds far and wide to start speculating as to the service's death timeline. Google Play Music had been declared dead so many times by 2018 rolled around that I started to think the service immortal, even with the re-launch of YouTube Music.
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